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Lucien Laviscount joins as brand ambassador to front Kilian Paris’ Old Fashion perfume.
August 28, 2024
By: Rachel Klemovitch
Assistant Editor
Perfume brand, Kilian Paris has named actor Lucien Laviscount as its newest brand ambassador. Laviscount will serve as the face of the brand’s new Old Fashion EDP, featuring notes of whiskey accord. Old Fashion comes in a tumbler-shaped bottle decorated with an abstract ‘K’ on the front, which solidifies the whiskey-inspired theme of the fragrance. The fragrance’s scent includes notes of cedarwood and styrax, a tree native to Southeast Asia and South America. Perfumer Sidonie Lancesseur helped create Old Fashioned, blending wheat absolute with the floral notes of davana herb essence. For the campaign video, Laviscount traverses a hidden bar within a historic Scottish castle. Jean-Claude Thibaut and Erik Messerschmidt directed the video. Kilian Paris’ founder Kilian Hennessy, said, “Lucien perfectly embodies the fusion of British charm and French sophistication, the essence of what Old Fashioned represents. From the moment we met, I was struck by his ability to effortlessly convey complex emotions and his natural elegance, qualities that resonate deeply with the Kilian Paris ethos.” Laviscount stars in the Netflix series, Emily in Paris, which has recently released its fourth season.
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